NETWORK MARKETING SECRETS
by: Gino Niccoli and Terry Duff
SECRET #1:
The leaders in your companies (your up-line), will never tell you the truth about how they made it to the top.
Look, I'm not saying they won't inspire you, encourage you and even do what they can to help you, but 9 times out of ten, they won't teach you how to build your business the EXACT same way they built theirs'. Why? I'll give you two reasons.
1.) They came into this business from another company and already had a "book of clients" or a down-line and they just swung them over. This happens ALL THE TIME!!! Open any of those company specific magazines and you'll see exactly what I'm talking about...BAM! Out of nowhere this person just appears with their picture at the top of the list.
2.) They are absolutely TERRIFIED to teach you exactly what they did because you could steal their thunder...like their secret is some old family recipe, maybe “The Colonels".
WANT PROOF?
Ask this "top money earner" who he used for 3-way calls when he got started...what did they call the CEO with every new prospect they had?
You know, what I find even more amazing is that some of these "up line guru's" will even be kind enough to share SOME of what they MIGHT have actually used successfully in the past but...ONLY for a price. Now, go figure. If you are in a networking business and these people are in your up line, why would they need to charge you for help? Don't they make enough money on your down-line? Here's what I mean. Some of these "guru's" say they will give you access to flyers, brochures or designs for those 2x3 cards. Then you just distribute them and sit back and wait for it to happen.
Are you still waiting?
I was for years? Boy, I spent a fortune on this one because I was told years ago that all you have to do is find someone who is doing and getting what you want, do exactly what they do and you will get the same results. Someone forgot the fine print, for their sake, I'll say it was me but, the point is that these techniques can work...SOMETIMES. But you had better understand that these techniques are based on long-term results and will cost a small FORTUNE to generate very slow results. Now, if you can spend a bunch of money now...$5k, $10k or even $15,000 and wait over the long haul 5-10yrs for a return, then get out there and plunk down your money and wait. But if I had that kind of PATIENCE I would have been a doctor. Anyway, this brings me to my next revelation...
SECRET #2:
Most of the techniques taught in the networking industry absolutely do work, over and over and over again...but not for YOU!!!
Okay, that statement doesn't make any sense does it? Well, let me explain. You see most of these techniques are not designed for your benefit first. They are designed to sound easy and taught because they work very well for the company and for the "guru".
Think about it, using 3-way calls to your up line and bringing people to a meeting so they can listen to a speaker who is a "big dog" does what for you and your credibility? Nothing. In fact, it makes you look like a gopher and only serves to elevate the person who is "helping you". What are you going to do when your warm market runs out? Make more family members and wait 18 years until they are old enough to recruit?
Here's the trick. The techniques are called positioning and are taught primarily so that the "guru" no longer has to prospect, because they know full well that there is a 90% failure rate in this business and, more than likely, you won't be around in 6 months and they end up with your warm market in the process.
Now, before you put this report down to call your up line and ask them for their opinion, oh, and more than likely you won't be talking with someone high enough "up" to know what your talking about because remember, this is what they were taught...kind of sounds like the blind leading the blind doesn't it? Well, not really because your companies in the end win big and so do these, "guru's".
BUT KNOW THIS, THIS IS THE BEST INDUSTRY IN THE WORLD FOR AN EVERY DAY PERSON LIKE YOU OR I TO CREATE WEALTH, ...you just have to find someone who is willing to tell the truth and teach you the true art and science of marketing.
SECRET #3:
Knowing everything about your products, services and opportunities...even being able to explain those tricky compensation plans (a trick I still can't do very well) isn't enough...NOT EVEN CLOSE.
Like it or not, knowing all there is to know about your products, why it beats the pants off your competition, why it is so affordable, how it can help millions of people, explaining the market need and even making those confusing compensation plans sound like English is not what making $100,000 per year is all about! It's about MARKETING. Any business, retail, wholesale, service oriented or even a technology business is about MARKETING.
It's just like fishing. Man, I really like to fish and when I get into something, I go nuts. I mean I bought every bait, lure, tackle box, electronic fish finder, rod, reel and lure money could buy. It would drive me crazy to show up at the lake, "loaded for bear", and watch some REAL fisherman beat my pants off with a worm and a stick. But, it taught me a very valuable lesson...one I paid for in cash. You have to know what the fish want and where to find them...PERIOD. Having a business, any business is exactly the same thing. You ABSOLUTELY MUST have a continuous stream of new clients, customers and associates. Now, you can beat your head against the wall and deny it or you can accept it and begin to make more money that you ever thought possible.
NOW, THIS IS NOT A PITCH FOR THOSE CRAZY $5-$7 DOUBLE OPT-IN, CHOCOLATE COATED, DOUBLE DIPPED, SPRINKLED WEBSITE LEAD PROGRAMS EITHER. Please, don't go spending yourselves out of house and home on these crazy expensive lead programs. Oh, back to what I was saying...It is about prospects, TONS OF THEM and how to create a steady flow of them, thousands of them, all the way to the bank. But first, you must become masters' in marketing. For years I fought this concept. I invited so many people to hotels the doormen knew me by first name. I eliminated myself from every "free dinner list" I was ever on. I was failing in business, starving to death and couldn't even beg my friends for free meal because they were afraid I might have a new, even better way to get rich. In fact, I crashed into such a big ball of flames I'm surprised I'm still here to tell the story...
Most of these companies went belly-up, except for Amway who is kind of trying to change their brand name to QuikStar, and some just kind of fizzled out. Anyway, when I became an adult I wanted to make it happen too. I always loved the network-marketing concept, still do, and thought it was THE BEST WAY TO CREATE RESIDUAL WEALTH. I worked a telecommunications company, a legal benefits company, a reminder service program; you name it I was there.
But it wasn't until I looked at marketing as an industry all by itself that I finally figured it. I studied and mastered tools like the telephone, mail programs, ad campaigns and even infomercials. I finally figured out that isn't the product or service that makes the man or woman; it's the man or woman‘s understanding of marketing that makes the product or service. Along the way I discovered that I really love people, A LOT and helping them reach their goals too actually brings me more success.
In fact, in my opinion, the reason the saying goes, "It is better to give than to receive", is because I have found - THE MORE YOU GIVE, THE MORE YOU GET!! I don't even worry anymore about getting my share, it happens all by itself. Which brings me to another gift to you;
SECRET #4:
It takes 3 KEY INGREDIENTS to really make it happen. 3 simple KEY INGREDIENTS...
1.) You must be willing to learn. You have to be teachable. You remember back in school, the people you couldn't stand to be around, the ones that really drove you nuts, were the ones who thought the sun shined on their heads only and we were left to scramble for the left-over. I can't stand these kinds of people and what I have found is that, unless a fortune has been given to you, these types people will fail miserably over and over again. What I found is that this type of person is found in every station in life. I've met people who didn't have 2 nickels to rub together but, they still think they have it all figure out. IF YOU TRUELY WANT SUCCESS, ALWAYS BE A STUDENT. The most incredibly wealthy people I have ever met will still stop and listen if you say, "Hey, do you want to learn something I found out."
2.) You must have a BIG, BIG reason why you want the success. In my case, I never even graduated high school, lost my first sweetheart in a car accident and I was always the runt. I know it sounds like a country-western song but it's true. I wanted to BEAT THE ODDS. For some of you it might be for the kids, grandkids, for more free time, travel...whatever but it has to be a BURNING DESIRE.
3.) You must be willing to put forth an effort, REALLY PUT OUT AN EFFORT. Look, you can make so much money part-time you'll need the rest of your time to figure out how to spend it but, if you can't make a FOCUSED effort then forget it. Let me save you a headache...GO BUY A LOTTERY TICKET.
I have to be honest, most people, 83% are lazy...moss growing from the feet lazy. I mean this country has become the land of opportunity to make someone else RICH, in fact, IF YOU DON'T TAKE ACTION FOR YOURSELVES, YOU WILL ALWAYS BE TAKING ACTION FOR SOMEONE ELSE. Please don't confuse this with what I said earlier, "It is better to give than to receive." But don’t toss away your fair share either.
EVEN WITH THESE 3 KEY INGREDIENTS, YOU NEED ONE LAST THING...YOU NEED THE ACTIVATOR (REMEMBER BACK TO SCIENCE CLASS)!!!!!
I know it sounds like an English lesson, you gotta do this except after this...except when and if this happens but here's the thing. You have to find someone who will show you, IF YOU HAVE THE 3 KEY INGREDIENTS...how to buy leads (until you learn an even better technique, but it costs more money so use only your profits), the right lead for your product, service or opportunity. By the way remember what I said about $5-$7 opt-in email OPPORTUNITY SEEKER leads?
The reason these are a bad deal is because EVERYONE is an opportunity seeker. Ask a CEO who makes $150k a year if he/she wants to find out how to make $200k a year. Show me a person making $10.00pr/hr and I'll show you someone who would love to learn how to make $20.00pr/hr. Go get your LOCAL PHONEBOOK AND IT IS FULL OF OPPORTUNITY SEEKERS. You need someone who will show you how to identify your PERFECT TARGET MARKET. Then you need someone who will show you what to say, how to say it and how to show others how to do it. AND THE REAL SECRET is to find someone who will do that for your benefit FIRST AND FOREMOST (remember they should be wanting to give more than they want to receive).
...
SECRET #5:
DON’'T SPEND YOURSELF RIGHT OUT OF BUSINESS!!!!
You see, I'm a very statistical person (probably the reason I like baseball so much) and I found out-by watching others drop like rocks - that you have to watch what and how much you spend your money on. You see, I'm not very excitable, I'm very analytical and one thing I noticed right away was that most people who get involved with a home-business (especially in the network industry) get this GIDDY glazed look in their eye at every event or company activity almost like it were a religious experience. Folks, remember this...IT IS ALL BUSINESS AND YOUR PRODUCT/SERVICE NO MATTER HOW GOOD IT IS, PROBABLY WON'T CHANGE THE WORLD.
Even more important PROFIT, PROFIT, PROFIT...THAT FOLKS IS THE BOTTOM LINE!!! Don't buy expensive leads until you are skilled enough to use them. Don't run expensive ads until a cheap one gets results first. I’m not saying it doesn’t take money to make money and that one must spend a few bucks here and there to get some return, but don’t put the family on the street in the meantime. Be economical and frugal…do things on a small scale and when you start seeing positive results, then take action on a larger scale.
The only exception to this rule is ALWAYS, ALWAYS invest in yourself and your own personal development, this is the best money you can spend. One thing that Gino and I have always done is to use PROFITS to grow our businesses. And here's the best one I saved for last...YOU ONLY HAVE SO MUCH TIME so don't focus on big time-consuming techniques like taking people to hotels, home-parties and driving all over town picking up all kinds of free meal tabs.
